Learn the Formula for Women Empowerment and Brand Growth

Explore the current state of inclusion and representation of women in the advertising industry. The discussion examines how stereotypes have traditionally portrayed women and how recent geopolitical events have influenced these portrayals. Insights from the Unstereotype Alliance State of the Industry report sheds light on these shifts. The episode also delves into data from Kantar's Brand Inclusion Index, revealing how women want to be represented by brands in ways that make them feel empowered, accepted, and celebrated for their diversity.