Building meaning, difference and salience with BrandSustainability

Learn about BrandSustainability, a new, transformative, brand development tool called BrandSustainability which is designed to bridge clients' sustainability strategy with their brands. Karine explores how the key growth pillars outlined in Kantar’s ‘Blueprint for Brand Growth’ have been embedded into BrandSustainability to ensure that sustainability can be used to increase brand penetration, meaningful difference, and to uncover new spaces or growth.