The Big Sustainability Debate 2024

The Big Debate: Should brands not prioritise sustainability, because effecting consumer behaviour change is costly and does not drive sales?

A debate held as part of Kantar’s annual Sustainable Transformation Conference, the 2023 theme being Making Sustainability Real, featuring:

- Archie Mason, Director at True

- Jeremy Schwartz, Chairman of Kantar’s Sustainable Transformation Practice

- Jonathan Hall, Head of Kantar’s Sustainable Transformation Practice and debate chair

- Preeti Strivastav, Group Sustainability Director at Asahi, Europe and International

- Rupen Desai, CMO and venture partner UnaTerra, and co-founder of the Shed 28