The Ageing Population Is an Economic Time Bomb—But Are Brands Ready?

The Ageing Population Is an Economic Time Bomb—But Are Brands Ready? In the next two decades, the UK's working population will shrink by 25%, whilst at the same time the population over 60 will grow to over 40%. It's similar in developed economies across the world. If brands don’t adjust to this demographic shift, they risk huge revenue loss.​