CMO Blueprint for
Sustainable Growth
Grow Your Business Value. Grow Your Impact.
Introducing the CMO Blueprint for Sustainable Growth, a unifying, principles-based framework, designed to guide Chief Marketing Officers and Senior Marketing Leaders in embedding sustainability into their core marketing strategies. This blueprint provides actionable steps, case studies, and essential resources to drive sustainable growth and meaningful impact.
What Gets Measured, Matters – An Industry-First Benchmark
As marketing takes on a more strategic role in advancing sustainability, CMOs need clear metrics to track progress and demonstrate impact. The CMO Blueprint for Sustainable Growth Benchmark Survey—developed in collaboration with Kantar's Sustainable Transformation Practice—will help marketing leaders assess their performance, identify gaps, and benchmark against peers across sectors and regions. Be part of this industry-first benchmark and gain insights to refine your strategy and help build a global baseline that drives measurable, meaningful change in marketing.
Grow Your Knowledge. Accelerate Your Progress.
From learning tools to real-word case studies, the CMO Blueprint equips leaders with actionable resources to drive sustainable growth.
Explore the five key pillars:
Patron Sponsor
Sponsor
Content Contributors
take a deep breath
And join the largest corporate sustainability initiative
We’re shaping a sustainable future. You need to be part of it.