Menara Holding: Sustainable Water Management for a Better Future
OVERVIEW
Discover how Menara Holding is tackling Morocco’s growing water crisis through a bold strategy that combines wastewater recycling, technological innovation, and stakeholder collaboration. By aligning with the Sustainable Development Goals and embedding water stewardship into its operations, the company is enhancing both business resilience and national water security.
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CHALLENGES
🔹Water Scarcity in the Sahara – Morocco faces a projected 40% gap between water supply and demand by 2030.
🔹Internal Cultural Shifts – Embedding sustainability mindsets across subsidiaries required leadership and change management.
🔹Technology Access – Scaling advanced recycling solutions demanded significant investment and expertise.
KEY RESULTS
✅ 1.3 million m³ of wastewater recycled annually—equivalent to several days of water for the city of Marrakech.
✅ 50% recycled water used in mortar production.
✅ Daily savings of 4,000 liters of freshwater.
WHO SHOULD READ THIS:
📌 Sustainability Professionals
📌 Climate & Environmental Professionals
📌 Reporting & Disclosure Professionals
📌 Strategic Planning & Business Development Professionals
📌 Innovation & R&D Professionals
📌 Governance Professionals
📌 Supply Chain & Procurement Professionals
LEARN MORE
Explore how Menara Holding turned water scarcity into an opportunity for operational innovation and national impact. Learn how recycling, reuse, and stakeholder engagement are shaping a resilient, water-secure future.
📖 Menara Holding
